One week on and orchestras, opera houses and freelance musicians are looking to digital to help maintain awareness of their role, contribution and impact to society, and highlight the risks they are facing in uncertain times.
Much of their successes in the months to come will undoubtedly come down to, not only infrastructure availability, but familiarity with tech, editorial risk-taking and nerve.
Live Experience is highly prized
There’s an argument for saying that the Digital Concert Hall’s generosity to extend free access to its live streams and archives until the end of March caused an overload on its systems. One week later its worth trying again to see whether their infrastructure can withstand multiple concurrent connections. I hope it can, because the live experience is highly prized (though presumably Germany’s most recent ban on gatherings above two people may make that a non-starter from now on).
The infrastructure challenge may well be met by third-party platforms like Facebook and YouTube combined with more nimble flexible organisations like the London Mozart Players whose marketing team have the generalist skills now increasingly in demand to bring live content to their audiences.
LMP will be broadcasting an illuminating introduction from Howard Shelley – filmed from his own home – which will unpack Franz Xaver Mozart’s Piano Concerto No. 2 in E flat in Shelley’s usual charming fashion, with excerpts performed to camera. The broadcast is planned to go live via LMP’s Facebook page at 1.05pm on Wednesday 1 April.
Launching the first of LMP’s ‘Saturday Sessions’ is acclaimed classical guitarist Craig Ogden, who LMP are due to perform with in two concerts this Spring. Live-streamed from Craig’s home via the LMP’s Facebook page at 7pm on Saturday 28th March, Craig will bring the soothing sounds of the classical guitar right to your living room with a relaxing performance of much-loved classics from the guitar repertoire, including Scarlatti’s Sonata in E major and excerpts from Rodrigo’s Concierto de Aranjuez.
The full list of events this week and next are here on the LMP website and detailed below:
Monday 23rd March (Mozart Mondays)
LMP leader Simon Blendis gives an illuminating introduction to the first movement of Mozart’s Symphony No.40 in G minor.
Tuesday 24th March (Chamber Tuesdays) Bryony Gibson-Cornish introduces the Marmen Quartet and a performance of Schubert’s G Major Quartet (mvt I).
Thursday 26th March (Thursday Thoughts) ‘How Conductors Practice’ with LMP’s Associate Conductor Hilary Davan-Wetton.
Friday 27th March (Family Fridays) Musical treats for the kids with co-principal cellist Julia Desbruslais and violist Michael Posner.
Saturday 28th March (Saturday Sessions) Craig Ogden performs much-loved classics from the guitar repertoire, streamed live via LMP’s Facebook page.
As a charity with no core funding, the coming months of lockdown will have a huge impact on the orchestra and other arts organisations across the country. Freelance musicians and artists will struggle with no income sources for the foreseeable future. LMP’s initiative will work to combat some of the losses and help support its musicians through this difficult time. Viewers will be given the option to donate money towards the campaign so that the musicians involved are partially compensated for the loss of income they will inevitably face.
Over and above the technical requirements for live streaming (not as over-bearing as you might think), the greatest demand is the ability to move fast on digital ideas and commit. It’s great to see LMP doing this, along with a few others.
The next challenge is to create moments in the schedule which everyone in the audience coalesces around and which are also well-publicised.
Keep an eye on this blog later in the day for an update on who’s doing what when.