This weekend feels like one of those important transition times. This partly down to the government eagerness getting us back to the good-old-British-pub, the busy-ness of the nearby South Circular, and the comfort our neighbours display welcoming a considerable number of pals into their garden this afternoon, people who are quite happy hugging and stroking one another – people I’ve not seen from my office window over the past three months. This is the kind of person I’ve turned into. Give me six months I’ll be reading the Daily Mail and ringing the police on a daily basis.
Others have moved on. I haven’t. Because in my head there are some who feel a little left behind. Friday saw Johnson tease a timeline announcement. Might there be hope? Maybe. As I’ve said before, when the people I care about – the art form I depend on – return to something like a solution for working, then I’ll feel more at ease with this idea that we’re ‘emerging’ from a global pandemic.
Until then, classical music is dependent on the videographer, digital content producer, marketing person and PR.
Not a bad segue as segues go.
It’s worth flagging the efforts of London Mozart Players in all of this. I think their efforts may well go overlooked, possibly because of their scale. I want to write about their achievements because I think that they are one of a handful of classical music endeavours who have amidst all of this craziness consistently surprised me.
My connection with them is (in my head) quite loose. A few years back I interviewed Howard Shelley for a podcast. He was charming and a captivating contributor. Since then, I’ve received emails from LMP’s lovely PR Jo, interviewed some players and former conductors, and three months ago set up a content partnership with the band for Scala Radio Online as they headed into lockdown.
Don’t get me wrong. Not exactly an earth-shattering strategy. More like working with people to capture a moment in time from the perspective of those who were experiencing it.
At the same time, I was impressed by their nimbleness as an organisation. It was almost as though they had anticipated the sudden change in fortune. Someone had made plans for a variety of different digital treatements whilst the orchestra’s core talent – the players – were denied a platform to play together.
They weren’t, of course, the only organisation to do this. But they were one of only a handful who appeared to respond quickly – pivoting effortlessly – delivering a broad range of content digitally.
Part of that willingness, I think, comes from a determined spirit rooted in the band’s psyche. Listen to the interview with Exec Director Julia Desbruslais in the Thoroughly Good Fairfield Halls podcast to get a sense of that unshakeable determination.
Where’s my evidence? It’s anecdotal, predictably. It’s to do with the responsive of individuals, the readiness to meet the needs of various third parites. Willingness. Determination. Spirit.
I interface (sorry, I can think of no other word that helps here) with one individual for LMP: their PR, Jo Carpenter. What many PRs forget is that they are as much the face of the organisation they represent as the organisation themselves and their output. That means that as someone who could write about the organisation they represent, they need to epitomise it. Something magical happens when the right PR is aligned with the right organisation. There are others (in case they’re reading – Rebecca J, Kenny, Tessa, Rebecca D, Nicky and George). Rapport is what drives this key relationship. I will, assuming I’m of value, as a content producer do whatever I can if the rapport is there. In this world, where everyone is thinking they need to cut back everything, remain convinced that the PR is vital to raising awareness of an arts organisation’s activities, strategies, and success.
What LMP has demonstrated to me is that self-confidence, determination, and knowing the right people will pay dividends. Also an understanding of the impact storytelling can have on a digital platform.
Because really, the sight of a group of masked string players (the full concert comes with a co-partnership with another radio station, though 360 Elgar with Tasmin Little is a Scala Radio digital promo), the majority of them women too (one in the eye of anyone who reckons classical is pale, male and stale), is nailing a number of different messages: we’re here; we’re getting on with it; we won’t be beaten by your nonsense – not any of you; and when the time comes we can charge for tickets we’ll appreciate the money you part with.