Central, vital, and gone


News out on Twitter this evening that classical music PR Dvora Lewis has died.

For the majority the name probably won’t mean anything. And to a subsection of that majority to even highlight her departure is evidence of the classical music sector’s aching insularity.

But. The reason to flag her departure is because of the positive impact she has had over so many years shaping the story not only of a great many recognisable brands in the classical music world, but also the influence she has had establishing best practise, and developing the current generation of PRs – the ones who currently shape the story of the music world I now feel a part of.

The finest of today’s PRs learned from Dvora Lewis. Her departure is unexpected and really rather sad.

Dvora Lewis is pictured left (above) at an event celebrating her retirement from the LSO in 2015.