Marketing alchemy.
We don’t really give classical music PRs the credit they deserve. So, I’m going to make a start.
The season runs from Friday 30 July to Saturday 11 September 2021
There was a real sense that Vico was already doing the job before he’d won the contract, so to speak. A real joy to watch.
The audience creates an experience that other potential audience members will willingly pay to be part of
“We’re all very excited and very emotional,” said Rattle referring to the orchestra behind him.
The language we use to describe music has the potential to convince, persuade or reassure the newcomer, the sceptic, the wary, or the dubious-minded.
Horn player Ben Goldscheider has a remarkable CV for someone who came to prominence back in 2016 following his BBC Young Musician Concerto Final in 2016. Solo appearances followed with the BBC Concert, BBC Symphony, Aurora, English Chamber, and and Manchester Camerata. He’s been guest principal for West Eastern Divan, English Chamber and Philharmonia. Last…
Coming out of lockdown will bring about all manner of pressures on our mental health that we’ll need to be prepared for.
The winners were announced at the International Opera Awards earlier this evening.