RECENT podcasts

There’s nothing complicated about classical music. It’s just music. 

Thoroughly Good celebrates classical music, demonstrating how the art-form has a life-affirming impact on the lives of others

The stories we tell about the things we love have the power to inspire others to embark on a journey of discovery. 

Thoroughly Good uses this principle as a starting point for every piece of content published on its channels.

This authentic Thoroughly Good approach triggers the curious and open-minded to embark on new discoveries.  

About Thoroughly Good

Thoroughly Good provides digital content services for arts organisations in the UK, building strategies, creating plans, and producing fresh and authentic content that reaches new audiences.

Jon Jacob set up Thoroughly Good in 2005 first as a blog and podcast documenting his love of the BBC Proms and the Eurovision.

Since building a wide and varied network, he launched Thoroughly Good as a digital content and training and development consultancy in 2017.


Thoroughly Good now works with organisations in the arts, media, broadcasting, education, manufacturing sectors in the UK and across the world.

Thoroughly Good at ABO 2023

It’s the ABO Conference this week. Many of the UK’s orchestras, ensembles and arts organisations all convening to chew the fat (and masticate on a conference dinner). In between various sessions on recruitment, touring, fundraising and audiences, there will be the inevitable networking opportunities too.

Here’s a primer on Thoroughly Good’s recent activities and future plans, just in case like me you’re stuck for things to talk about (assuming we bump into each other at all).

A conference at Howard Assembly Room, Leeds.

News, Reviews and Opinion

Prioritise relevance over deference

As Ruth Hartt espouses, we need to offer classical as relevant to all manner of people in manner of ways, not command people respect it.

What’s on at the BBC Proms 2022?

If the running order I have for the 2022 BBC Proms is the one that went to the printers then by my reckoning it’s, in terms of music at least, a return to form for the summer-long classical music festival.


The Thoroughly Good Classical Music Podcast is available on Spotify, Apple, or Audioboom.