There's nothing complicated about classical music.
It’s just music.
Thoroughly Good celebrates classical music, demonstrating how the art-form has a life-affirming impact on the lives of others
The stories we tell about the things we love have the power to inspire others to embark on a journey of discover.
Thoroughly Good uses this principle as a starting point for every piece of content published on its channels.
This authentic Thoroughly Good approach triggers the curious and open-minded to embark on new discoveries.
About Thoroughly Good
Thoroughly Good provides digital content services for arts organisations in the UK, building strategies, creating plans, and producing fresh and authentic content that reaches new audiences.
Jon Jacob set up Thoroughly Good in 2005 first as a blog and podcast documenting his love of the BBC Proms and the Eurovision.
Since building a wide and varied network, he launched Thoroughly Good as a digital content and training and development consultancy in 2017.
Thoroughly Good now works with organisations in the arts, media, broadcasting, education, manufacturing sectors in the UK and across the world.
Clients
News, Reviews and Opinion
How Norman Lebrecht’s latest missive misses the mark, and how those with the power have condoned and legitimised it.
BFO’s Kings Place appearance brought rich orchestrations from Helen Grime, and joyous writing from Ethel Smyth.
The Devonshire classical music festival is now in its twentieth year.
New Royal College of Music Museum will be the only museum of music in South Kensington, London.
New label launches with a live recording of a Spitalfields Festival concert from 2021.
An opportunity for people working in higher education to respond to a major AEC report focussing on “Strengthening Music in Society” (2017-21).
Move over all pianists. Accordion players rightly deserve everyone’s attention.
Don’t point the finger, don’t set up expectations, and avoid establishing a clique.
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