When you’re paying for your concert experiences the decision-making process is surprisingly easy. At least it seems that way to me this week. Full transparency (and don’t think badly of me): it’s only recently I’ve started paying for my concert tickets. Previously the concerts I’ve attended have been on a quid pro quo basis. When…
Selling classical music to new audiences isn’t as difficult as you might be led to believe. Just be passionate. Sincere. Genuine. Be an advocate.
Good content isn’t just a marketing thing. It’s everyone’s responsibility.