A joy to see people in Trafalgar Square (nearly) shoulder to shoulder listening to the LSO’s 10th outdoor Trafalgar Square concert.
There is a pleasing kind of straightforwardness to a pops concert like this one – uncomplicated, foot-tapping, uplifting music that can brighten the mood on the glummest of days, including Act 1 of Tchaikovsky’s Nutcracker, a premiere of Ayanna Witter-Johnson’s Dream City with players from the East London Academy, and concluding with the 8th of Dvorak’s Slavonic Dances complete with cheers from the crowd. Nice.
One special Thoroughly Good was 14-year-old violinist Leia Zhu perform Saint-Saens Introduction and Rondo Capriccioso. The look on her face after the final note sounded is a picture.
Props to the digital team too for some clear best practise in the YouTube description field for the live stream.
Clear information about the running order, useful links to specific parts of the video, and a call-to-action to donate via text. None of this is any great surprise as the LSO has long led the way in terms of digital content and, more pertinently metadata. Its work that just makes the content more findable for users and, as a result, drives traffic. Consistently reliable high-quality digital.
