Through writing, coaching, and consultancy, Thoroughly Good helps people and organisations think more clearly, communicate with purpose, and create work that resonates.
Founded by writer, editor and executive coach Jon Jacob, Thoroughly Good brings together 25 years of editorial experience, cultural insight and leadership development spanning media, the arts, and financial sectors. Whether on the page, in conversation or in creative production, the aim remains the same: to inspire and advocate with clarity of word and thought.
Editorial
Writing that explores how music, television, and books connect to how we live and think.
Running for over two decades, the Thoroughly Good Blog is an independent space for reflection, conversation and critique — a record of how music and the arts can shape, challenge and comfort us.
- Reviews and commentary on classical music, television and literature.
- First-person writing that blends cultural insight with personal connection.
- Interviews and profiles spotlighting artists, writers and creators.
- Podcasts and audio features, including long-form conversations.
- Public speaking and hosting, from pre-performance talks to live discussions.
- Commissioned writing and editorial support for arts organisations, publishers and platforms seeking an intelligent, authentic voice.
Leadership Coaching & Consultancy
Bespoke coaching for individuals and organisations looking to bring about lasting and menaingful change. Thoroughly Good Coaching works with curious, open-minded individuals in search of clarity and confidence. As of 2025, Thoroughly Good has been providing coaching services for 15 years:
- Executive & leadership coaching (BBC-trained, ICF & Hogan accredited)
- Workshops on storytelling, digital content, and creative confidence
- Strategic facilitation workshops for arts and media teams
- Speaking and facilitation
Thoroughly Good Content Studio
Turning strategy into story — through podcasts, video, and web content.
Thoroughly Good has worked with leading arts and media organisations, ensembles and artists to develop and deliver their content in a way that meets their individual needs.
- End-to-end podcast production (concept, record, edit, publish)
- Video production for campaigns or artist profiles
- Social media strategy and management
- Website design and copy for creative professionals
- Tone of voice & messaging consultancy
Clients and Collaborators
