There is a strategy understandably adopted by record labels in our on-demand world: drip-feeding tracks before a full release.
I totally get the strategy. Drip-feeding means building momentum (assuming the product is good). Or, it will help maintain a reasonably high-level of awareness around what an artist is doing. That’s certainly been the case around Jess Gillam’s slow-burner Time on Decca. So too Leif Oves Andsnes’s Momentum 1785 with the Mahler Chamber Orchestra, released in full last week.
I’ve been aware of Leif’s Mozart focus for a few months because of the work I’m currently doing for Scala Radio. It’s featured in multiple New Release Fridays. The sleeve graphic has (because of the digital work I do there) popped up on my screen repeatedly late Thursday afternoons when the emails go out to various important people.
Familiarity hasn’t bred contempt where Leif’s release is concerned. How could it? Leif is the perfect package. Leif oozes the kind of appeal you know your mother would approve of, wears his passion on his sleeve without overplaying it, and you know will absolutely let things go with a generous glass of red.
He also delivers on what his A&R promises. Not least in label’s Sony’s latest video release promoing MM 1785.
What I like about the video is the way it quickly establishes a reason to care about a year I hadn’t previously thought about. This period was about Mozart upping his game, so says Andsnes. But there’s also a sub-story (or a meta-story?) about him breaking free of ‘full-time employment’ and sort of going alone: Mozart goes freelance.
This messaging has made me ‘lean in’ (to coin a phrase) to MM 1785. The message is relatable. Mozart as a composer taking action to ensure he’s ahead of the game. As a consumer I don’t know whether that’s factually correct or not. To a certain extent it doesn’t really matter. Whatever’s necessary to make me listen.
What works is that the message in the video makes me want to listen to the entire release. And what I discover as I listen is that I don’t want to listen to the entire in one go, because its that good.
Not everybody will feel the same way. And that’s OK too. But if you’re looking for something that comes near to the anticipation of a live event, this might be it. Marketing alchemy.
TV presenters, the need for awkwardness in art music, and the power of reportage to transform a spikey mood
Let’s start with the top line message in this post. I may go to a Prom next week. I may actually prom. I’m not 100% sure yet. But I know that I want to go. I want to feel a part of it. I want to experience the atmosphere. I don’t want the summer to have run away with me and not have been there physically in the hall again.
Why the change of heart? Shostakovich 5 was a big contributory factor. It touched me in a way I hadn’t been expecting and it reminded me that there are those moments when magic happens. You can’t predict that magic from the brochure (though its more likely to happen when its an international orchestra I’d suggest) nor from the hype in various broadcasters voices. Maybe one of the things I’ve forgotten about the Proms is the inherent risk in a one-off concert. It might move you. Only you’ll be able to judge. No one else can tell you. A brochure certainly can’t. The brochure is hype. The TV and radio is hype. Shostakovich 5 reminded me that unexpected things can happen and that its the unexpected discoveries that bring the joy.
The National Youth Orchestra
The opposite is the case with the National Youth Orchestra Prom. I watched the TV broadcast on catch-up first. The two presenter approach is infuriating, especially when the pair – in this case Tom Service and Jess Gillam – attempt to match one another’s energy in the short sentences each inevitably has to deliver because there’s two of them sharing the same one script. There strikes me as very little rapport between them. I’d rather have one of them than both. And to be honest, I’d really rather see Tom.
The opening work by Lera Auerbach Icarus is an entertaining listen, brimming with textures with a celluloid programmatic feel to it that makes it instantly appealing. It also sounds like a great youth orchestra piece too, ideal for one as big as NYO. Loved it on TV and on radio.
The Tchaikovsky Violin Concerto with Nicola Benedetti didn’t quite sit right for me. Some sections felt perilously fast. Some material contrasts – those moments when the orchestra picked up material and moved proceedings onto a different section – felt a little clunky as though we were listening to an actual youth orchestra performance.
I watched the ‘painfully-on-message interview’ between Jess and Nicola Benedetti (Katie’s presentation and interval interview is far more interesting and natural-sounding in comparison). After that, watched the corresponding TV interval ‘feature’ and looked on in horror at the sight of Tom Service duelling in the arena with a former ballet dancer whilst the NYO rehearsed. Made it through four movements of conductor Mark Wigglesworth’s selection of Prokofiev’s Romeo and Juliet before losing interest and heading off for a bath. Saturdays. Rock and roll.
The flipside of the NYO (and other mean thoughts)
In the bath, some dark thoughts emerged.
One. Is the NYO in danger of being seen in future years as an indicator of the health and success of music education in the UK hides the impact that multiple governments have sustained to systematically downgrade music in the curriculum?
Two. It seems odd to represent young people on-screen in a bid to reassert classical music’s appeal, when there is a dearth of universal music provision in the UK curriculum? What is the point in inspiring children and teenagers to work harder at music, when the value of music has been downgraded and music education funding has been cut and the infrastructure isn’t there?
Three. I’m tired. I find marketing messages irritating. Right now I’m looking on the Proms from an industry perspective (both recording industry and broadcast) and seeing only how vested interests water down the original ethos of Henry Wood and Thomas Newman’s original vision for the season. And I look on the numerous TV and radio presenters who cannot help themselves but to say how wonderful everything absolutely is or was as evidence that we’re all too happy to lose sight on what makes this artform wonderful. Is it ignorance on their part? Is it ego? Or was it an email they received from the Head of Presentation that told them that its now deemed acceptable to tell instead of show.
Four. I’m jealous. I’m surely turning my lack of achievement into a bitter statement on others. Jealousy is a horrible feeling. On a par to laying in a bath and realising the water has gone cold.
Leif and Britten
I capitalised on the surge of enthusiasm I experienced listening to the first of the Bavarian Radio Symphony Orchestra’s gigs, by revisiting the Britten Piano Concerto from last week.
Leif Oves Andsnes with BBC Symphony playing Britten ticks most of the boxes. I’m a Andsnes fan, in particular his recording of the Britten. By chance, I’d also caught sight of him at the Royal Albert Hall Cafe when I was there for a meeting, asking a uniformed Royal Albert Hall drone for directions. There was something rather touching about the seeing a recognisable face asking for something as banal as directions to the way in to a concert hall. There’s an odd paradox here. In Verbier I wanted to maintain a distance on Kavakos in Verbier because of the white heat of his Kreutzer Sonata with Kissin; in London, I’m more invested in a concert broadcast because I’ve seen the humanity of its top billing.
And of course its Britten’s music. Aside from it being a hugely entertaining work, Britten’s musical language reminds me of home. There’s something awkward about the mismatched phrase lengths he uses. There’s a childlike quality to the way the melodic and rhythmic material is committed to the timeline – as though the musical idea that comes first and bugger the bar lines and balance – especially in the opening Toccata. And the downward scurrying strings that concludes the opening statement just makes me think of Four Sea Interludes from Peter Grimes written seven years after the concerto in 1945.
There’s also an air of Poulenc in the playful (borderline cavalier) way Britten subverts expectations. But what appeals to me most – is the way neo-classical works like this take something vaguely familiar and insert the slightest twist to make things jar – just enough to push you out of familiarity and into an imaginary ever-so-slightly-dark-and-twisted world. You can hear it in the Impromptu. Mild unease of the likes that is often found around twilight in the wilds of East Suffolk. Alluring stuff (just so long as there’s no danger to life).
Leif is good though there are some piano/ensemble slips throughout. The mobile phone going off is very nicely handled however.
I do wonder watching him on TV whether he’s been out in the sun just a little too long. Wasn’t entirely convinced about the coda in the last movement. Have listened to it back a few times and I’m fairly certain the percussion section were in time with themselves but not with the soloist. Fluffed bit in the opening woodwind cue of the final movement too. Final movement on the whole was a little on the tardy side for my liking which made the last cacophonous chords feel a little everyone had got to the end of a 5K run.
On TV, the presentation (feat. The Derham and Kathryn Knight) was much better than the first night, benefiting from there being only one presenter and one contributor. Looks better too that both are stood up. Less content, less rushed, slightly easier to watch. Considerably less ‘innovation’ too. Good show. First rule of TV: keep it as simple as the commissioning editor’s expectations will allow. The strategy paid off. Keep it like this and you’ll have won me over.
Schumann vs. Sibelius
I’ve listened to the Schumann three times since broadcast. Once in the bath on the JBL speaker, once with earphones (the best way to downplay the mushy reverb applied by the BBC), and once on the Onkyo in the lounge. I find the work massively irritating. It is the musical equivalent of that annoying kind of individual in the workplace who finds everything absolutely fantastic and berates anyone from looking negatively on anything for fear the entire fucking world will fall in on itself. This is all very odd as I had assumed listening to it that it was in the major key (there goes my musical education) hence it dripping with positivity. It’s actually in A minor. How is it something in a dark key can be so nauseatingly upbeat all the time?
This is where the dark thoughts from yesterday return. The Schumann A minor seems to represent everything I find increasingly annoying about the classical music world right now. This in turn triggers thirty-or-so minutes of inevitable self-loathing whilst I analyse the list of people I’m actually jealous of, pitting them in a football team which faces only one player – me – drawing on a mixture of cynicism, bitterness and resentment to win the tournament and lift the meaningless but otherwise weighty trophy for the assembled crowd to cheer.
The Sibelius Violin Concerto from Pekka Kussisto helps reset me.
Like Leif, I’m a big fan of The Kussisto. He does epic. He has an electricity about him which is beguiling (even if you’re listening on the radio). And the material is more rewarding. Segueing from the Finnish folk songs is a deft move – a sort of musical starter uninterrupted by applause or stage moves. The violin concerto has a greater range of material that makes for a richer story. The emotions are ambiguous. The world Sibelius paints a picture of is complex and satisfyingly authentic. There’s a hint of Mahler about proceedings. My metaphorical fist relaxes.
Official photographer Chris Christodoulou’s shot of Kussisto talking to the Prommers is a master-stroke. So much storytelling in the image – singer smiling, Kussisto and audience members leaning in. Applause. Bright light in the top third. The composition is stunning and the effect incredibly uplifting.
And I’m wondering whether this shot – beyond TV and radio and the brochure and the works that have got my goat so far – has done more to reunite me with that enthusiasm I remember from 12 years ago than anything so far this season.